In most advertising media, writers have someone with whom they can flesh out their ideas. Be it the Art Director, Creative Director, Associate Creative Director, etc. – there’s always somebody to bounce ideas off of.
But audio, is a unique beast. Whether it’s a radio spot, telephone holding message, podcast, CD-ROM or a simple piece for the Web – audio demands a distinctly different approach than one might use, say, for a print ad. At CWAL we’re pretty good at smoothing the transition from “I think it might sound like…” to “Yes, that’s exactly what I was hearing in my head.